In 2019, there are 89 movies called “Batch Films”.
The number of films released in the Chinese film market this year reached 86, which is 9 more than last year. With the high box office blessings of “Thousand and Thousand”, “Why is Home” and “Green Book”, the number has increased sharply this year.A large number of batch film market can also last year’s “downturn.”Although the box office area of this year ‘s approved film is 4.3 billion, it is still slightly inferior to the 5.7 billion in 2017, but compared to previous years, this year is relatively outstanding in terms of the quality of the film and the richness of genres.After the “Crazy Approval Movie” last year, after the calm reshuffle, some cinema managers and box office experts believed that the approving film market will develop in a more mature and rational direction in the future.However, it is possible for companies that introduce film approval to remain calm and establish accurate and reliable film selection quality standards and market awareness in order to achieve better results in the future film approval market.[Small link]What is an approved film?Wholesale film batches are a special type of imported film in the domestic film market, which means that domestic filmmakers buy out the right to show films from foreign filmmakers at a fixed price, and foreign filmmakers do not participate in China’s box office segmentation.the film.The quality of the approved films is uneven. To ensure stable box office revenue, domestic film and television companies often “package and buy” multiple films at one time. In a sense, they are “wholesale” of film copyrights, commonly known as “approved films”.1. The data is rational. In 2013, the domestically released batches of film received a total of 19.300 million box office, an annual increase of 90%. From 2013 to 2015, three consecutive batches of five film box offices exceeded 100 million. 2016 and 2017 ushered in a major outbreak of film production. Both the quantity and quality are exciting.It has repeatedly updated the record of Douban ‘s high scores and has performed well at the box office. In 2017, the Indian film “Fall!”Dad “(Box Office 12.9.6 billion), the American film “Resident Evil 6: Final Chapter” (Box Office 11.1.2 billion) has become a well-received representative of the film with the potential to break the 1 billion box office.This year, a total of 86 batches of films have been released internally, and as of the time of writing, 42 were created.At the box office of 900 million, it is more than 12 compared with the investment of 3 billion in 77 approvals last year.900 million, an annual increase of 30%, of which a total of 14 broke 100 million, creating a new record of “the largest batch of broken 100 million films.”The Indian movie “Wrestling!” Released in 2017″Dad” hit the box office in batch 12.9.6 billion records.It ‘s true that niche films have grown compared to previous years. This year ‘s box office or quality has grown compared to last year, whether it ‘s the early Oscar winner “Green Book”, or a reprint version of the main feelings.”Thousand and Thousand Seeking”, or the word-of-mouth masterpiece “Why is Home” that has surpassed the “Avengers 4: The Final Battle” for 8 consecutive days, and “The Sea Pianist” replayed after digital restorationSome of the batches have made breakthroughs in quality, popularity and popularity.”Overseas movies adapted to the Chinese market still need to have sufficient and unique characteristics. Domestic audiences are actually more demanding on overseas movies. Those who can achieve high box office potential must empathize with the audience and have excellent quality.Li Yulin, the cinema manager who has worked for many years in the cinema, said: “This year’s remarkable feature is that the clear niche films are more recognized by the market. Even if they don’t have the blessings of the big stars familiar from domestic audiences, they don’t have the golden bell of the big IP, But it has excellent quality, and it also includes the lack of types of domestic films and sub-accounts, so it is more popular with viewers.”This year’s batch market is moving towards” calmness “. In the 2017 batch box office list,” Wrestle! “Dad won 12 in one fell swoop.At the 900 million box office, the 1.1 billion box office in the second-place “Resident Evil: Final Chapter” also nearly doubled the 2016 box office champion (the 2016 champion was “Ghostbusters 2” 6).(300 million box office), two billion-box approvals at the box office stimulated the market.The number of approved films continued to explode in 2018, but the performance of the approved films last year was not satisfactory.This year’s situation is still similar. Although 14 movies have broken through 100 million, there are again box office billion-level movies. The winner is Miyazaki’s “Thousand and Thousand Seeking” (4.8%), experts believe that this does not mean that the sales of batch films are not good, but that the batch film market has gradually become rational and stable, and the mentality of entering the market by relying on unknown niche type films has become more and more popular.Less.The box office analyst Luo Tianwen believes that the reason why the film is difficult to release is that many viewers have become accustomed to this type of movie. In addition to the strong performance of many domestic movies this year, the batch of film still faces the ceiling of the box office.It is really difficult to have a 1 billion-level approval at this stage.2. The trend of film types has always been, whether it is divided into account films or batch films, the introduction films that fill the internal film market are mainly American movies. From the perspective of language, the mainstream is naturally English films, followed byIt is Japan, India, Russia, France, and again the other small language movies.The situation has changed even more this year. Japanese films have become well-deserved protagonists. Indian films have continued to cool down. Films from Lebanon, Mexico, Malaysia, Switzerland and other countries have also entered the Chinese screen. More countries have appeared in the Chinese film market.Film works: This kind of “Why is Home” is a Lebanese film, “Mirage” comes from Spain, “Murder Munich” comes from Russia, “Furious Lion” comes from the Netherlands, and “Friendship Above” comes from Thailand.Japanese films: Anime is still the protagonist. Compared with the previous American film criticism, this year ‘s Japanese film has become a well-deserved protagonist. A total of 24 Japanese films have been released in China, and only 16 Japanese films have been released in the first five months of this year., The same as the number of Japanese batches approved last year.The animated IP theatrical version is still the big player in the Japanese critics. This year’s dating Miyazaki works set off a feeling of sentiment, “Thousands of Chihiro” with 4.The 800 million box office became the single box office champion this year, and four of the top ten box office films this year were from Japanese animated films.Looking at the box office as a whole, the performance of Japanese animation IPs has been uneven. The familiar series of “Doraemon”, “Conan” and “One Piece” have already cultivated a fairly stable audience group.A fixed income has been completed, but in addition to these few successful IPs, the box office of other Japanese animated movies is not ideal; in addition, Japanese live-action movies have been sluggish in China (“The Thief Family” hit a live-action Japanese with a score of 96 millionThe record of the Chinese market for movies) has always been difficult to break through 100 million. “When Prayer Ends” is the best Japanese live-action movie at the box office this year, and it has only won 67 million box office.It is worth mentioning that most of the Japanese films are released in the country at a “lag”, and many viewers have already watched the film in advance through various online channels, which actually affects the attendance rate.Indian Films: The anti-traditional genres come into force starting with the release of “Tuner” in April this year and ending with “Golden Glory” in December. In 2019, a total of 8 Indian films appeared on the big screen in China.The number of films approved in India was flat.This year and last year have evenly reproduced the glory of the 2017 Indian film approval. The highest box office is the “Tuner” that was fermented by word of mouth in April (3.200 million, ranking fourth in the box office list this year). In addition to this movie, other Indian films have not missed the top ten, and the only one that broke through 100 million is “The Revenge of a Mother” released after “Tuner”.Other films have performed relatively bleakly, with tens of millions or millions of rules. The “Golden Glory” released this month has only received 650,000 box office.Although the number of Indian movies has decreased and the box office has cooled over the past two years, this year’s Indian movies have made new breakthroughs in genre.”Hiccup Teacher” “Wrestling!”Dad, “Toilet Heroes” and other previously introduced representative films have all labeled the “educational type” for Indian movies, and Chinese audiences have also formed the most distinctive predictions about Indian education and Indian singing and dancing.And this year’s Indian films have changed in correction and genre. “Tuner” focuses on suspense reasoning. Once the box office crushed the Hollywood split, “Thunder Shazan!””The Revenge of a Mother” has elements of crime, suspense, etc., “Almighty” also focuses on crime plots. These films are almost free of the inertial singing and dancing and chicken soup preaching in Indian movies, which to a certain extent make the Chinese audience big.Eye-opening, I saw the unique charm of the new Indian genre.American films also depend on word-of-mouth. The number of American films that used to produce a small surprise in Europe, which previously had a quantitative advantage, declined from 28 last year to 17 this year. According to reporters, this year ‘s review of film approval is more strict than before.Fortunately, there are still some classic works, such as the “Green Book”, which relies on the three awards of the best film of the 91st Academy Awards, the best supporting actor, and the best original script, and won the approval of this year according to the advantages of the timing of introduction.Runner-up in the box office, 4.The $ 700 million result also set a new box office high in the Oscar-winning film’s interior film market. The high-profile work “Blade the Blade” released at the end of the year also has 1.The 900 million box office won the eighth place in the box office.The audience is clearly aware that the batch film market is expanding this year. From the geographical perspective, the number of batch films exported by European countries has increased significantly this year, especially in Switzerland, Ukraine, Ireland, Luxembourg and other countries.The number of batches in France, Germany, Spain and other places is also rising. For example, the Lebanese film “Why is Home” has become a big dark horse next to this year’s batch. The German film “Heidi and Grandpa” has less than 3% of the daily film.The next counterattack also gained more than 20 million box office. The performance of these countries’ high-quality batches of films has allowed domestic batches of film buyers to turn their attention to the small country film market.The box office analyst Lv Qing told reporters that the suspense and action type criticism of Spain and France has more market potential in China. The film culture of many countries in the Internet era has been broader and faster. It is likely to be next year.Let domestic audiences see more works from other countries.3. It is good to watch the quality of the audience in the future. It is different from the origin of the North American sub-accounting film “Strongly produced, various tall”. The batch is famous for the richness of “multiple countries, multiple substitutions, and multiple styles”, especially the purchaseThe buyout of overseas film producers who do not participate in the splitting of accounts has been retesting the market.From the point of view of type, batch film can make up for some of the blanks of the split account film.This year, I can clearly feel that the type of the batch of films is gradually changing. In addition to the type conversion of the Indian batch of films mentioned above, the basic batch of movies is still replaced by drama and orientation. Among them, crime, horror, and suspicious doubts have also becomeThe market’s new favorite, in addition, there are also batches of corrected albums and biographies. Despite the large number, the best documentary Oscar “Freehand Rock Climbing” won 36 million box office. The music album “Sakamoto Ryuichi: Final Song” recently released》》 Although it was screened on the Yilian special line, the box office score was not good, but Douban 8.A high score of 8 is also an affirmation of this type of film.Film market expert Jiang Yong said that from a macro perspective, the ultimate goal of the film bureau’s change is to further increase cultural diversity while ensuring a leading alternative to China’s film market share.With the growth of the box office of domestic films, the batch film market has correspondingly obtained more indicators; reorganization, capital influx, batch film market has added many new players, they have taken too many overseas styles and typesThe number of films that have been submitted for review has also greatly increased.”Although many of the films reflect the lives of foreign countries, the audience can still find their own things in it, just like the problem of the original family in” Why is Home “? This is also the biggest resonance they found when watching this film.Only when an emotional collision occurs with a movie can such a movie have a dark horse effect.”He said that the success of batches depends on the maturity of the audience. Ordinary audiences start to like and accept films of various genres in various nationalities and countries, and they also directly reflect very benign data in the market-” Tuner “”” Won 3.200 million at the box office, compared to the imported blockbuster blockbuster “Thunder Shazan” (2.900 million) higher.4. The film party must not speculate that the profitability of certain cheap and approved films will far exceed that of some major productions. There is even such a statement within the industry, “As noted by cinema films, investors pay more attention to investment films because risks can beControl, the cost does not need to be too high, the most important thing is that you can still see the film.Approval of film is the box office of a cinema movie with the investment of Wangda.”Since 2016, this tacit agreement has been gradually broken.With the rapid development of the Chinese film market, the batch film market has risen and fallen with it. Numerous buyers have poured into the horse racing enclosure. After the capital bubble was squeezed out, the batch film market has begun to face three major challenges.First, foreign and foreign film producers have begun to increase copyright prices and hope to increase the grouping. Second, the domestic screening index is limited and may not necessarily be scheduled to a good date. Third, the entire film approval process must be completed within one year.Press to abandon the release process; finally, after a large number of batches of film are transferred, the audience’s appreciation will increase, and the requirements for the quality of the film itself will become higher and higher.Many people have drawn from the number of batches and box office that this year is a copy of the “Big Film”, but box office analyst Luo Tianwen said that in fact there is no blind label on the number, the batch market has indeed grown, but competitionThe environment is also changing.”Most of the batch players who have entered the market in the past two years are still returning. You can see how many people bought the film this year, how many units they bought, how many were released, and how much money they made. After the depression market last year,In addition, there are stricter requirements for the experience and judgment of buyers of batch films.Try not to treat the film as a speculative business, or choose a high-quality work with a sufficient understanding of the market, in order to realize the healthy operation of the capital flow.”Sauna, Ye Wang Zhou Huixiaowan editor Huang Jialing school against Zhao Lin